Arcana Financial


Arcana is a small business owned and operated by Denise Nieves, a powerhouse of a financial controller. She’s the best in the business and decided that she wanted to offer her services to more clients at a price they could afford. Instead of hiring a CFO, you can hire Arcana to manage your bookkeeping, financial reporting, tax preparation and more.

Challenges & Solutions

We were tasked with making the stuffy topic of bookkeeping and money management, fun and exciting.

We have done this by breaking down intimidating lingo that pushes away prospective clients and crating a brand that is smart, fun and accessible.

In addition to designing, hosting, and maintaining Arcana’s web site, we update the site with a weekly blog post and manage their Facebook and Twitter accounts to support their SEO and branding efforts.